PLEASE DESCRIBE THE PROCESS OF LAUNCHING YOUR BUSINESS.

I started my copywriting business in 2014 and despite my fancy MBA, I was completely clueless about niching, branding, mindset.

You see, I always loved writing, and after years of working in large corporations, I really needed to be my own boss, doing things on my own terms and doing what I love. For me, it’s always been about quality, simplicity, and maximum impact.

My business name “The Word Distiller” came to me on a doggie walk (that’s how I escape to get some headspace).

It reflected all that copywriting was about for me:

– purity – no waffle, no fluff – only purpose and goals – great impact – like a good punch to the stomach – only without the pain but with the kind of attention you get when you do it 🙂 – refining until it’s (almost) perfect.

I started my business from scratch in a new country with more or less zero budget. The only money that I had to put into the business came from walking other people’s dogs and crocheting some merino beanies.

Since I am a learner, I like to figure stuff out by myself. I didn’t have money to hire any professionals either. So I had to learn everything from marketing and accounting to networking, branding, web design (cringe), and niching by myself.

There wasn’t much feedback in the beginning because I was pretty clueless about how I was going to implement my lofty goals. But I got some great clients (and a few not so great ones) to get me going and to learn, learn, learn…

My entrepreneurial journey took a few about turns (I even did a year of business consulting) until I totally found my perfect spot and developed my online course to teach other entrepreneurs how to write their own copy. I strongly believe that this is how I can help other entrepreneurs best – how I can have the greatest impact.

WHAT DOES YOUR TYPICAL DAY LOOK LIKE AND HOW DO YOU STAY PRODUCTIVE?

I get up at 5.30 am, spend 15-30 minutes on my mindset, and planning my day. Then I get my kids up and ready for school, walk my dogs, and start working.

Usually, I plan my day in a way that I can be most efficient and focused. I do my creative stuff in the mornings – or things that need great focus and brainpower – and the easier stuff that doesn’t need so much focus later on.

The afternoons are reserved for chauffeuring my teenagers to their various activities, training my dogs, shopping etc. In the evenings I usually have workouts, dinner, sometimes a movie with my husband, but also more work or some reading. I keep up my energy by eating healthy, exercising, and trying to get enough sleep.

WHAT STRATEGY DID YOU USE TO GROW YOUR BUSINESS? AND HOW?

As a copywriter who works with clients 1:1, there is very little room for scaling the business. There are only 24 hours in a day and the only way to make more profit is by working more or increasing rates.

That’s one reason why I decided to develop an online course. That way, I can serve more people and, of course, grow my business.

WHAT IS YOUR VISION FOR THE FUTURE OF BUSINESS?

My online programme is just kicking off, and I’m planning to grow it into my main source of income. My plan is to retire my husband and give him the opportunity to start his own business.